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4 articles.
August 2026 · 5 min read
Buyers priced out of the Florida coast keep landing in Ocala, Lakeland and the inland counties. The house is cheaper, but that is not the main saving, and understanding which one is changes where you look.
August 2026 · 6 min read
Almost every agent in this market has the Florida comparison backwards, including the version I was telling. Here is what the numbers actually say, and why Orlando being the mildest contraction in the state is good news rather than bad.
August 2026 · 8 min read
The bear case on Florida is a demand argument. The answer to it is that demand is not distributed evenly, and the capital coming into this region lands in ZIP codes you can name.
July 2026 · 6 min read
Published statewide averages for 2026 range from under $3,000 to about $11,000. That is a four-fold spread between reputable sources. Here is what is actually knowable, and what to ignore.
